Conversion Rate Optimization
How do I get my web site visitors to connect with me?
Did you know?
The typical web site converts with less than 1 person, out of every 100 visitors.
Converts, in this case, means the visitor either calls, contacts, or at the very least, leaves their email address - all of which make that visitor non-anonymous to the web site owner.
Yep, that means that the other 99 people, on the average, anonymously come and go without leaving any way for the web site owner to build a relationship with them.
How do you feel about that?
Most agree, it's a super low conversion rate, and want to do something to increase it.
Increasing your conversion rate is known in our business as Conversion Rate Optimization, and here's a few things for you to ask yourself if you have a low conversion rate:
- Does each page in my web site stick to the 'one topic per page' rule?
- Does my web site content talk about me, or my visitor's needs, wants, fears or pain?
- Do I have a clear 'call to action' on every screenful of information?
A "call to action" tells your visitors exactly what to do contact you, or, minimally provides them with an incentive to have them give you an email address so you have the opportunity to build your relationship with them, while making them non-anonymous in your world!
If you're interested in connecting with your visitors, and increasing your conversion rate - keep this in mind:
It's not about you, it's about your them!
If you feel you need help with Conversion Rate Optimization, contact us, or give us a call at (800) 775-9280 - we've tested & measured dozens of ways to help you reach your goal of connecting with more of your visitors!
If you're not getting the traffic to your web site to begin with, be sure to learn more about our Search Engine Optimization and Internet Marketing services, as well!