Charly Caldwell II

Charly Caldwell II - Founder & President

Thank you for stopping by!  It's my #1 goal to help you reach your personal and professional goals - and I believe we have the friendliest, most knowledgeable, and results-driven web development and marketing teams to help you reach your goals.  We test and measure everything, concentrating on what works.  Feel free to learn more about usCan you believe Dan, Marty, Don & Tom have been with me over 15 years? 


Your Web Development Team:

Dan Laursen

Dan Laursen - Vice President/Operations Manager

Dan strives to perfect compelling web sites, clear prose, and crunchy vegetables. When your technology is muddled, he will unmuddle it. When your email is spammed, he will unspam it. And when your cucumber salad needs more flavor, he will recommend fresh dill. Don't let him catch you using the dried stuff.

Marin Asher

Marin Asher - Senior Creative Director

Marin (like Marvin without the "v") stems from a long line of artists who taught her to just "go with the creative flow." This artistic odyssey led her to explore dance, watercolors, photography, video production and graphic design. While it's a daily challenge to use the left side of her brain as much as the right, Marin finds perfect balance at the Dog Beach with her husband, Aaron, and boxer, Roman.

Marty Caldwell

Marty Caldwell - Senior Web Copywriter

Born and raised in Michigan, Marty comes to us through her massively manly and strikingly handsome son, Charly. She has years of business experience, a degree in mothering and a love affair with water. Recruiting her to move to Florida and enjoy life was a breeze. Marty loves to weave baskets on the beach, create floral arrangements of magnificence, and solve puzzles.

Don Laursen

Don Laursen - Senior Programmer/Graphic Design

Don Roy is a Trekkie, formerly of Michigan, where he was an unfulfilled filing clerk fooling around filling out forms. He found his true calling in programming and graphic design after receiving his degree in business and art. He's keen on culinary delights like cheese, Coors, and Coca-Cola, but knows nothing of Canasta.

Tom Schumm

Tom Schumm - Senior Programmer

After a stint in the French Foreign Legion, Tom fell in with a secret society of Scandanavian mystics from whom he learned the dark arts of Vi and Atari. Subsequent careers include snakecharmer, encyclopedia salesman and now, ISGFL's black wizard of code. When he's not normalizing databases or casting bones, Tom enjoys postmodern computer languages, extreme sledding and long walks on the beach.


Your Web Marketing Team:

Laura Hess - Web Marketing Manager

Laura, the self-proclaimed Google Queen, has been helping her friends and family find what they need on the Internet for years...  Now, Laura has decided to the turn the tables and help you market your web site!  Armed with ISG's formula for success, she helps you dodge stagnant statistics by testing and measuring everything along the way.  Laura can be found enjoying the mall, the beach, or camping with her loving husband Jeff, and happy dog Kalua.

Amy Prior - Senior PR & Web Copywriter

The Copy Ninja, (a.k.a. Amy Prior) has a black belt in the art of Web writing. When she’s not using her superpowers to fight bad grammar and spelling, she’s either whipping up something delicious in the kitchen, playing Lexulous on Facebook, or playing the “Hey! That guy was on Star Trek!” game. She enjoys snarky humor and Jimmy John’s sandwiches, but hates driving.

Becky Sterling - Web Marketing Specialist

Becky blew in from the Windy City in 2007 to take advantage of the beach, boating, and beautiful BBQ weather. While keeping in touch with her friends and family through Facebook and Twitter - she has  become a master social networker. She shows her Chi-Town Pride by cheering on the Bears and Cubs. Becky whips out Web marketing content with incredible speed and accuracy - which is why we call her "the specialist".

Mark Luchauer - Web Marketing Specialist

Christ. My Wife. Family. Macbook. Recording Music. Creating Websites: http://www.HaveFunTeaching.com, http://www.ColorMeGood.com, http://Free-Worksheets.com. Smelling. A Good Beat. Simply Raspberry Lemonade. 80's. Photography. All-Day Pot Roast. Stars. Teaching. Freshly Cut Grass. Crunchy Grapes. Thunderstorms. Travel. Chocolate Fudge Pop-Tarts. Marketing. ISG. Space Shuttles. Friends. Killing Ants. Hide and Seek. Autumn. Hawaii.

Jake Taylor

Jake Taylor - Web Marketing Specialist

Jake enjoys a "tidy" life--a tidy home, a tidy work space, a tidy car, and "tighty whities". He's a huge mixed-martial arts fan and has mastered the art of "tongue fu"--specializing in perky conversations, story-telling, premium joke sharing, and yakking. Speaking of "yakking"... It's been told that Jake once rode on the back of a yak at the track, wearing black. Ain't that whack?

Adam Caldwell - Web Marketing Specialist

Adam Caldwell - Web Marketing Specialist

Adam was born in Buckeye-land, and throughout life - moved around a lot - finally ending up a Bulldog in beautiful Athens, Georgia.   He enjoys chillin' with his homies while watching movies, tv shows, and playing the latest Wii & Xbox games.  It's his goal to assure you're reaching your online goals, and will deliver for you using his massively manly mad-skillz.   

Stephen Gregory - Senior Videographer

Stephen is a renaissance man who is as comfortable shooting and editing HD video as he is racing his unicycle or playing the pan flute.  Having spent a lengthy amount of time working with ad agencies in New York City, Los Angeles and Miami he has finally settled in South Florida where he enjoys crochet and adding to his massive sombrero collection.  Along his journeys he discovered the secret to happiness, and that is... a job well done.