Charly Caldwell II - Founder & President
For 20 years now, I've been fortunate enough to make a living working with my two biggest passions in life -- helping people & technology. If you are interested in our unique approach to business - I invite you to read about Our History, Our Philosophy, and Our Approach in my blog, The Big Picture. Feel free to learn more About Me as well.
Dan Laursen - Vice President/Operations Manager
Dan strives to perfect compelling web sites, clear prose, and crunchy vegetables. When your technology is muddled, he will unmuddle it. When your email is spammed, he will unspam it. And when your cucumber salad needs more flavor, he will recommend fresh dill. Don't let him catch you using the dried stuff.
Marin Asher - Senior Creative Director
Marin (like Marvin without the "v") stems from a long line of artists who taught her to just "go with the creative flow." This artistic odyssey led her to explore dance, watercolors, photography, video production and graphic design. While it's a daily challenge to use the left side of her brain as much as the right, Marin finds perfect balance at the Dog Beach with her husband, Aaron, and boxer, Roman.
Marty Caldwell - Web Marketing Manager
Born and raised in Michigan, Marty comes to us through her massively manly and strikingly handsome son, Charly. She has years of business experience, a degree in mothering and a love affair with water. Recruiting her to move to Florida and enjoy life was a breeze. Marty loves to weave baskets on the beach, create floral arrangements of magnificence, and eat potato chips (baked, not fried).
Don Laursen - Senior Programmer
Don Roy is a Trekkie, formerly of Michigan, where he was an unfulfilled filing clerk fooling around filling out forms. He found his true calling in programming and graphic design after receiving his degree in business and art. He's keen on culinary delights like cheese, Coors, and Coca-Cola, but knows nothing of Canasta.
Tom Schumm - Senior Programmer
After a stint in the French Foreign Legion, Tom fell in with a secret society of Scandanavian mystics from whom he learned the dark arts of Vi and Atari. Subsequent careers include snakecharmer, encyclopedia salesman and now, ISGFL's black wizard of code. When he's not normalizing databases or casting bones, Tom enjoys postmodern computer languages, extreme sledding and long walks on the beach.