Over the last few years, you may have realized what many others have:
True online success is no longer about ONLY having a web site.
It's about having a living, breathing, online presence that connects with, engages, and builds relationships with the people you want to serve.
If you do this authentically, consistently, and continually - business comes automatically.
With that in mind, it's incredibly important to us that you have:
- a solid education of how to succeed online today (including "best practices" for YOUR industry, and how to connect with your potential and existing customers),
- a great understanding of who you're looking to attract (what words they're using in Google, where they're spending their time online, and what places they're visiting online),
- a clear understanding of how to help them understand that YOU are the one,
- a very specific strategy for connecting with them in all relevant mediums (your web site, your blog, social media, PR, etc.), and most importantly,
- a way to test & measure every part of your strategy (improving what works, and removing what doesn't).
Online success (which takes time to achieve and varies from business to business), is best summed up with these three questions:
1) Am I attracting the right people with my online presence?
2) Are my online visitors actually contacting me or buying from me?
3) Has my online presence increased my business's profit (not necessarily sales, but profit)?
If you don't know the answers to these questions, then it's your time to start the educational journey.
Here's our team that makes all of this happen for you! ;)
Your Internet Education, Marketing & Results Team:
Charly Caldwell II - Founder, Chief Educator & Strategist
Thank you for stopping by! It's my #1 goal to help you reach your personal and professional goals - and I believe we have the friendliest, most knowledgeable, and results-driven web development and marketing teams to help you reach your goals. We test and measure everything, concentrating on what works. Feel free to learn more about us! Can you believe Dan, Marty, & Don have been with me over 15 years?
Dan Laursen - Marketing Director & President
Dan loves teaching technology and whisking vinaigrettes. Need to learn how to market your business online? He'll teach you. Need to emulsify extra-virgin olive oil and white wine vinegar into a tasty dressing? He'll recommend a 3:1 ratio. Your business: propitious. Your salad: delicious!
Jake Taylor - Marketing Director
Jake enjoys a "tidy" life--a tidy home, a tidy work space, a tidy car, and "tighty whities". He's a huge mixed-martial arts fan and has mastered the art of "tongue fu"--specializing in perky conversations, story-telling, premium joke sharing, and yakking. Speaking of "yakking"... It's been told that Jake once rode on the back of a yak at the track, wearing black. Ain't that whack?
Marin Asher - Marketing Director
Marin (like Marvin without the "v") stems from a long line of artists who taught her to just "go with the creative flow." This artistic odyssey led her to explore dance, watercolors, photography, video production and graphic design. While it's a daily challenge to use the left side of her brain as much as the right, Marin finds perfect balance at the Dog Beach with her family.
Marty Caldwell - Marketing Director
Born and raised in Michigan, Marty comes to us through her massively manly and strikingly handsome son, Charly. She has years of business experience, a degree in mothering and a love affair with water. Recruiting her to move to Florida and enjoy life was a breeze. Marty loves to weave baskets on the beach, create floral arrangements of magnificence, and solve puzzles.
Julie Digby - Marketing Director
Julie has a passion for linguistics, music, travel, and laughter. She strives to find that perfect balance of creativity and logic, as well as the perfect balance of caffeine in her system. Starbucks in hand, Julie dives into writing your content armed with an extensive background in marketing and PR, and a keen sense for finding interest, intrigue, or humor in ANY subject. When she's not "in the zone" working on your web marketing, Julie's usually playing guitar, traveling, boating, beaching, or hanging out with her son, Tyler.
Don Laursen - Marketing Technician
Don Roy is a Trekkie, formerly of Michigan, where he was an unfulfilled filing clerk fooling around filling out forms. He found his true calling in programming and graphic design after receiving his degree in business and art. He's keen on culinary delights like cheese, Coors, and Coca-Cola, but knows nothing of Canasta.